WHY SKINCARE ISN’T (AND SHOULDN’T BE) GENDERED
For decades, skincare has been boxed into blue or pink packaging, segmented by gender norms instead of skin needs. But skin doesn’t care about stereotypes, it cares about balance, protection, and nourishment. At IMEAN, we believe that healthy skin is universal. Here’s why it’s time to leave gender out of the skincare conversation.
1. SKIN IS SKIN
Despite what marketing has told us, there are no biological rules that say men’s or women’s skin requires completely different care. While there are minor differences in skin thickness and oil production, the foundational needs remain the same: hydration, sun protection, and barrier support. Products should be chosen based on skin type and concern, not gender identity.
2. THE POWER OF PERSONALIZATION
Everyone’s skin is unique. What works for one person might not work for another, and that has everything to do with genetics, environment, and lifestyle—not gender. Moving away from gendered skincare allows for a more nuanced, effective, and inclusive approach to personal skin health.
3. BREAKING DOWN THE BIAS
Gendered marketing reinforces outdated stereotypes, that men shouldn’t care about self-care, or that women should only be gentle and soft. This not only limits choice but also perpetuates shame.A non-gendered approachmakes room for confidence, autonomy, and authenticity.
4. THE NEW STANDARD IS SCIENCE
Evidence-based skincare doesn’t discriminate. The best formulations are designed to support the skin’s biology, not a gender identity. At IMEAN, our focus is on ingredients that deliver results, backed by science, not societal scripts.
5. INCLUSIVITY IS INTEGRITY
Creating a skincare space that welcomes everyone isn’t just progressive, it’s honest. When we stop assigning identity to products, we start seeing skincare for what it is: a tool for health, confidence, and care, accessible to all.
It’s time to unlearn the gender myths and embrace skincare for what it truly is human care. At IMEAN, we’re not here to sell a stereotype. We’re here to support skin that feels good, looks healthy, and belongs to you, whoever you are.