CHELSEA MONTHLY

In an industry that often rewards noise over nuance, Sarah Choi has chosen a different path.

The founder of IMEAN Beauty is not interested in creating the next viral skincare trend. She is not chasing the latest ingredient craze, nor is she attempting to fill bathroom cabinets with endless products promising impossible transformations. Instead, she has spent nearly three decades refining a philosophy built on simplicity, authenticity and performance.

The result is IMEAN Beauty, a luxury skincare brand that is steadily attracting attention from beauty insiders, editors and consumers seeking a more considered approach to skincare.

https://chelseamonthly.com/Articles/6a212327ea2fcc933d1ca200